Data & AI for Business

[Masterclass] How does Transavia correct the impact of consent to manage and optimize its digital marketing campaigns?

May 17, 2022 | 1:30 PM - 2:00 PM

Description

For more than a year, managing user consent in the current RGPD framework has become a concern for all actors in the digital world, whether on the advertiser or the tool side. As an attribution tool, but also and above all as a centralizer of marketing data, Wizaly has provided its clients with a hybrid mode aiming at not losing data while complying with legal guidelines. Through the testimony of Transavia, we will come back to the functioning of this mode, the implementation of such a project and finally its benefits in the context of online performance management.

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