Data & AI for Business

[Replay Masterclass] How Webhelp Enterprise improved their BtoB Lead Generation strategy thanks to Artefact's data expertise (full prototyping and RPA)

Description

Webhelp, a global player in Customer Relations, wanted to review the offer of the Enterprise entity on the BtoB Data Management part, which is a very strong focus for its customers. Artefact responded by co-creating with the Webhelp team a Lead Factory around a multi-source data platform and the creation of several prototypes in 3 countries in 6 weeks, with the objective of reducing data acquisition costs, improving the data base, acquiring weak signals beyond basic company data and of course significantly increasing conversion rates. 

Presented by