Data & AI for Business

[Masterclass] How to boost the performance of your campaigns without third-party cookies: the combination of contextual targeting and InVideo illustrated

May 18, 2022 | 9:00 AM - 9:30 AM

Description

Faced with the end of third-party cookies and the tightening of regulations on personal data protection, how can we guarantee targeted and effective advertising?   Video inventory is now the most visible and engaging, but most of the time, it is used to interrupt media consumption. How can you boost your completion rate and maximize the visibility of your advertising content?   In this context, the combination of contextual targeting and the InVideo format, a new alternative to InStream, appears to be the solution for continuing to offer Internet users high-performance and more user-friendly ads.

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