Data & AI for Business

How did the Army optimize its media investments thanks to a better control of the data coming from its audiences?

May 18, 2022 | 12:50 PM - 1:05 PM

Description

iProspect, the new generation media agency of the dentsu group, has been supporting the French Army's recruitment marketing office (DRHAT) for several years in order to orchestrate its digital media activations on all the paying levers through the prism of a responsible use of data, in particular of visitors to the Army's website sengager.fr. Here are the keys to success that, over time, prove media optimization by helping to choose the right CDP technology and using it for audience analysis and digital media campaign orchestration.

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