Data & AI for Business

[Replay Masterclass] Sanofi x Ipsos x Weborama: from customer knowledge to media strategies in a cookieless, ID-less world

Description

The end of third-party cookies heralds a profound change in the online advertising market as well as in the practices used by the vast majority of brands until now. While some see this as the end of targeted advertising, at Weborama we are convinced that it is a step in the right direction: advertising that is consistent with consumer expectations while at the same time respecting the privacy of Internet users. Discover, through this workshop, how an activatable customer knowledge use case can be conducted in a world without cookies.

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