Data & AI for Business

[Replay Masterclass] 3 use cases to understand Picard's data-driven transformation

Description

A look back at a data transformation initiated in 2011, accelerated with the launch of the Picard & Moi card and the desire to personalize customer relations. This transformation is now facing a double challenge: to support the acceleration towards an ever more personalized omnichannel marketing while expanding its scope of intervention to all of the company's businesses!

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