Data & AI for Business

[Replay] The end of third party cookies: going back... into the right direction

Apr 14, 2021 | 8:40 AM - 8:50 AM

Description

While Google has signaled the end of third-party cookies, the digital advertising market is facing a major change. If everything that characterized online advertising will soon be over, this does not mean the end of targeted advertising. Semantic analysis is at the forefront of alternatives that will ensure respect for the Internet user while preserving high performance levels. This is a step backwards compared to today's practices, but from the point of view of privacy and personal data protection, perhaps it is a step in the right direction...

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