[ Replay Masterclass] Customer Data Platform: making the right decisions
Description
We are witnessing an explosion of CDP offerings, with more than 200 CDP solutions listed in the January 2021 report from the CDP Institute. Come and discover feedback on the factors that allow to start thinking about these new solutions, a segmentation of the market, the functionalities, the integration & interoperability in an existing data ecosystem and finally what are the criteria of choice.
