Data & AI for Business

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169 sessions
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Apr 13th
08:55 am - 09:00 am

[Replay] Welcome Speech

Perle Bagot (HUB Institute, Directrice Associée)
Apr 13th
09:00 am - 09:15 am

[Replay Opening keynote] Data & AI: back to basics

Emmanuel Vivier (HUB Institute, Co-Founder)
Apr 13th
09:14 am - 11:30 am

[SESSION 1] DATA MARKETING ACCELERATION

Apr 13th
09:15 am - 09:25 am

[Replay] The 4 dont's for a successful data transformation

Chafika Chettaoui (SUEZ, Group Chief Data Officer)Agnès Mascla (HUB Institute, Event Content Manager)
Apr 13th
09:25 am - 09:35 am

[Replay] [Behind the scenes] How Microsoft achieved their Sales & Marketing Data transformation

Perle Bagot (HUB Institute, Directrice Associée)Sébastien Imbert (Microsoft, CMO)
Apr 13th
09:35 am - 09:50 am

[Replay] How Danone increased the accuracy of their sales forecast by 2 points thanks to...

Discover how Groupe Danone improved the accuracy of its daily and weekly sell-in sales at the level of 7 Business Units thanks to the...
Anne-Laure Cébile (Danone, Data Science Project Manager)Arvand Modarresi (Artefact, Partner Data Consulting)
Apr 13th
09:50 am - 09:55 am

[Cinema break] Looking for AI in cult movies!

Apr 13th
09:55 am - 10:05 am

[Replay] Real-time, omnichannel customer experiences: you can do it!

Learn more about Adobe's Real-time Customer Data Platform. Every marketer dreams of being able to create personalized experiences across...
Perle Bagot (HUB Institute, Directrice Associée)
Apr 13th
10:05 am - 10:20 am

[Replay] Is CDP the new buzzword or a real strategic opportunity to drive business?

Sylvain Bellier (Epsilon France, Executive Vice President & Co Directeur Général)Benjamin Robinet (GO Sport, CMO (marketing, digital, e-commerce, merchandising) - GO Sport)
Apr 13th
10:20 am - 10:30 am

[Replay] From understanding data to acting with data: let's switch our focus

François Marical (Cdiscount, Directeur datascience, transformation et innovation)
Apr 13th
10:30 am - 10:40 am

[Replay] Using AI to Optimize Social Commerce Strategy

Elise Ngobi (Dash Hudson, Director of International Growth)
Apr 13th
10:40 am - 10:50 am

[Replay] The end of cookies: 3 key learnings to survive the data economy

"Customer data" is the most valuable asset for brands. In an increasingly complex environment (GDPR, iOS 14, end of 3rd cookies,...) what...
Perle Bagot (HUB Institute, Directrice Associée)Olivier Métier (Zeotap, SVP Global Sales)
Apr 13th
10:50 am - 11:05 am

[Replay] Programme rather than project: L'Oréal Luxe France, driving performance through data...

L'Oréal Luxe France and Ekimetrics initiated their collaboration in 2012, with a Marketing Mix Modeling project on the Lancôme brand....
Myriam Bekkar-Schneider (L’Oréal Luxe France, Directrice Générale L’Oréal Luxe France)Camille Erard (Ekimetrics, Partner)
Apr 13th
11:29 am - 12:00 pm

[11.30am - 12.00pm] MASTERCLASS

Apr 13th
01:59 pm - 04:00 pm

[SESSION 2] DATA CUSTOMER CENTRIC OPTIMIZATION

Apr 13th
02:00 pm - 02:10 pm

[Replay] Behind the scenes of travel retail: managing a data approach

Clélia Hermouet (Lagardère Travel Retail, Head of Consumer Insights & Data)
Apr 13th
02:10 pm - 02:25 pm

[Replay] Becoming a data company: data management at Carrefour

Everyone knows Carrefour as the pioneer of mass retailing, but today it is also a "data company", where data is used to serve the customer...
Arnaud Monnier (Google, Managing Director Platforms and Partners)Elodie Perthuisot (Carrefour, Chief E Commerce, Digital Transformation and Data Officer and EXCOM member)
Apr 13th
02:25 pm - 02:35 pm

[Replay] Under the sea of data: making the most of the flow

Perle Bagot (HUB Institute, Directrice Associée)Clémentine Tilliard (Salesforce Datorama, Regional Sales Director Data Solutions)
Apr 13th
02:35 pm - 02:40 pm

[Cinema break] Looking for AI in cult movies!

Apr 13th
02:40 pm - 02:50 pm

[Replay] Data for customer experience: aggregation, analysis and action!

Estelle Villard (Medallia, VP & Country France Manager)
Apr 13th
02:50 pm - 03:00 pm

[Replay] Success story: how Auchan stays connected to their customers through data

Olivia Stoeux (Auchan, Directrice Data & Connaissance clients)
Apr 13th
03:00 pm - 03:15 pm

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with...

Creativity accounts for 60% of advertising effectiveness in digital. But how do you "measure" creativity when you only have media KPIS?...
Fabien Gagnot (The Source, CEO)Thomas Rudelle (Carrefour, Global Digital Marketing Director)
Apr 13th
03:15 pm - 03:20 pm

[Cinema break] Looking for AI in cult movies!

Apr 13th
03:20 pm - 03:30 pm

[Replay] Stakes and performance - using Amazon to empower your digital strategy

On a subject historically at the crossroads of e-commerce and marketing teams, Accenture Interactive supports brands in their digital...
Perle Bagot (HUB Institute, Directrice Associée)Xavier Cardon (Accenture Interactive, Managing Director)
Apr 13th
03:30 pm - 03:40 pm

[Replay] Managing consent & preferences: finding the balance between compliance, trust and business

Perle Bagot (HUB Institute, Directrice Associée)Raphaël Boukris (Didomi, VP Sales & Co-Founder)
Apr 13th
03:40 pm - 03:50 pm

[Replay] How does data improve customer knowledge and why we need it for action

Elise Bert Leduc (AXA, Chief Marketing, Customer, Digital, Data & Partnerships Officer)
Apr 13th
03:59 pm - 04:30 pm

[16.00pm- 16.30pm] MASTERCLASS

Apr 13th
04:45 pm - 05:30 pm

[16h45 - 17h30] VISIOTALK

Apr 14th
08:55 am - 09:00 am

[Replay] Welcome Speech

Laura King (HUB Institute, Head of Event Content)
Apr 14th
09:00 am - 09:10 am

[Replay Opening Keynote] A tour guide of data & AI best practices

Emmanuel Vivier (HUB Institute, Co-Founder)
Apr 14th
09:09 am - 11:35 am

[SESSION 3] DATA DRIVEN STRATEGY

Apr 14th
09:10 am - 09:20 am

[Replay] Boost the performance of your data team!

Fanjuan Shi (Pierre & Vacances Center Parcs Group, PhD, Group Director of Data, Analytics, Acquisition & Activation)
Apr 14th
09:20 am - 09:35 am

[Replay] "Right data, right place, right time": leveraging teams efficiency and customer...

Guillaume De Landtsheer (NetApp, Directeur Général France)Christophe Tallot (Mazars France, DSI)
Apr 14th
09:35 am - 09:50 am

[Replay] How NLP and AI are shaping consumers' search behaviours

If the pandemic has taught us anything, it's that a brand's online activity is its most valuable asset. But it's not enough to check the...
Christian Ward (Yext, Chief Data Officer, EVP)
Apr 14th
09:55 am - 10:00 am

[Cinema break] Looking for AI in cult movies!

Apr 14th
09:55 am - 10:05 am

[Replay] Data literacy at the heart of your company: how to build and strengthen your data culture

According to a Forbes study, 83% of business leaders say AI is a strategic priority for their company. However, like any change in work...
Perle Bagot (HUB Institute, Directrice Associée)Nicolas Maillard (Databricks, Senior Director Field Engineering)
Apr 14th
10:05 am - 10:15 am

[Replay] The key steps to becoming a data-driven company

Companies are investing billions of dollars to be more data-driven, but only 8% are successfully deploying analytics at scale to make the...
Frédéric Abitan (Tableau, Regional Vice President Sales)Perle Bagot (HUB Institute, Directrice Associée)
Apr 14th
10:15 am - 10:30 am

[Replay] Data & AI, the key words in LVMH Group's transformation

What are the issues surrounding Artificial Intelligence at LVMH? Explain the algorithms, scale up projects, retain talent... find out how...
Axel de Goursac (LVMH, Head of Data Science)Charlotte Weill (Equancy, Présidente)
Apr 14th
10:30 am - 10:40 am

[Replay] Towards a data-driven company: promoting a data culture from within

Radiall is an industrial company that has transformed its management processes in a few months, thanks to the implementation of a true...
Laura King (HUB Institute, Head of Event Content)Henri Rufin (Radiall, Responsable Data & Analytics)
Apr 14th
10:40 am - 10:50 am

[Replay] The end of third party cookies: going back... into the right direction

While Google has signaled the end of third-party cookies, the digital advertising market is facing a major change. If everything that...
Alain Levy (Weborama, CEO)
Apr 14th
10:50 am - 11:00 am

[Replay] Omnichannel, multi-screen, full-funnel : switch to data commerce!

Perle Bagot (HUB Institute, Directrice Associée)Nicolas Rieul (Criteo, Managing Director France)
Apr 14th
11:00 am - 11:10 am

[Replay] Digital factory: data at the heart of Total's transformation

Perle Bagot (HUB Institute, Directrice Associée)Michel Lutz (Total, Group Data Officer)
Apr 14th
11:10 am - 11:20 am

[Replay] Data Ethics in a changing world: Where are we now?

Living in a data-driven world, ethical framework is necessary to be sure that data ethics can reach an appropriate balance between the...
Samir Boualla (ING, Chief Data Officer)
Apr 14th
11:29 am - 12:00 pm

[11.30am - 12.00pm] MASTERCLASS

Apr 14th
01:59 pm - 04:00 pm

[SESSION 4] DATA GOVERNANCE & AI

Apr 14th
02:00 pm - 02:10 pm

[Replay] When data & AI support supply chain

In an increasingly demanding market context, the agility and responsiveness of the Louis Vuitton Supply Chain are becoming increasingly...
Anne Borde (Louis Vuitton, Supply Chain Director)Bruno Guilbot (Louis Vuitton, Head of Data and Artificial Intelligence)Laura King (HUB Institute, Head of Event Content)
Apr 14th
02:10 pm - 02:20 pm

[Replay] AI, a tool for teams engagement

Discover how SIACI Saint Honoré, the European leader in insurance brokerage and consulting, is fighting against absenteeism thanks to...
Raphaël Savy (Alteryx, VP Southern Europe)Aymeric Veyron (Siaci Saint Honoré, Responsable du Lab Digital)
Apr 14th
02:20 pm - 02:25 pm

[Cinema break] Looking for AI in cult movies!

Apr 14th
02:25 pm - 02:35 pm

[Replay] Personal data and beyond: discovery, quantification, risks and automatisation

Data can be a powerful tool, but also a major compliance risk. Most business functions collect data, but how do you know where that data...
Christian Mintchev (OneTrust, Solutions Engineer)
Apr 14th
02:35 pm - 02:45 pm

[Replay] Building an AI-driven organization: how H&M group does it?

Find out more about what H&M Group calls "Amplified Intelligence": the collaboration between machines and humans, science and art, data...
Errol Koolmeister (H&M Group, Head of AI Foundation)
Apr 14th
02:45 pm - 02:55 pm

[Replay] Digital trust: the key issue of AI

AI must be accountable and ensure trust across the entire value chain in data processing to be ethical. To achieve this, all projects must...
Perle Bagot (HUB Institute, Directrice Associée)Xavier Vaccari (Docaposte, Chief Strategy Officer)
Apr 14th
03:00 pm - 03:15 pm

[Replay] How Christian Dior Couture uses deep learning to improve customer experience regarding...

Across more than 230 boutiques worldwide, Christian Dior Couture has implemented an innovative product recommendation system that offers...
Alexis Fournier (Dataiku, Regional Vice President of AI Strategy)Shreya Tyagi (Christian Dior Couture, AI Product Owner)
Apr 14th
03:15 pm - 03:30 pm

[Replay] Compliance 4.0: how a true AI strategy can boost your business

Olivier Abecassis (Unify, CEO)Merav Griguer Abbou (Bird&Bird, Attorney Partner)
Apr 14th
03:59 pm - 04:30 pm

[16.00pm - 16.30pm] MASTERCLASS

Apr 14th
04:45 pm - 05:30 pm

[16h45 - 17h30] VISIOTALK

May 17th
08:00 am - 06:00 pm

[LIVE] HUBDAY Data & AI for Business - Mardi 17 mai

How to boost your marketing and economic performance? How to better manage your data processing or use artificial intelligence in your...
May 17th
09:10 am - 09:15 am

SESSION 1 - BOOST YOUR MARKETING STRATEGY WITH DATA

How to respond to the new uses and expectations of consumers? Knowing how to send the right message to the right person at the right time...
May 17th
09:14 am - 09:15 am

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITE 📍

May 17th
09:15 am - 09:20 am

Welcome Speech

Perle, Vincent, Emmanuel (HUB Institute)
May 17th
09:20 am - 09:40 am

[Opening Keynote] Best practices in small data: adopting a data culture in the company

Emmanuel Vivier (HUB Institute, Co-Founder)