Data & AI for Business

Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous monitoring using data

May 17, 2022 | 2:50 PM - 3:05 PM

Description

Renault Group develops, deploys and optimizes numerous websites and apps on an ongoing basis, for 5 brands and in more than 130 countries. As digital becomes an increasingly important part of the customer journey, it has become critical for Renault Group to develop engagement and conversion on its sites, including through activation and personalization. To this end, the group has set up an organization as well as tools and processes driven by data.

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