Data & AI for Business

[Masterclass] Connecting your data to connect with your customers: a sustainable and proven strategy at Castorama

May 17, 2022 | 9:00 AM - 9:30 AM

Description

Personalized, real-time experiences are essential and expected by today's customers. Any company that still can't offer this to their customers will be underperforming. But how do you create unique customer experiences? To achieve this, large amounts of data from different sources must be collected, unified, enriched and activated. A Customer Data Platform is the key to your success. In our masterclass, Pascal Morvan, Senior Solution Consultant at Tealium, and Olivier Servat, Head of Media & Digital at Castorama, will teach you

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