Data & AI for Business

Why is Google such a good search engine?

May 18, 2022 | 10:00 AM - 10:10 AM

Description

The way a search engine works has really evolved with consumer engines like Google. Thanks to the power of different algorithms, Internet users can now ask questions in natural language and get direct answers. But these innovations have never benefited search engines dedicated to corporate websites, gradually widening the gap in favor of the Google search experience.  Why is Google such a good search engine? And more importantly, what do brands need to do to be able to provide a Google-like search experience on their website?

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