Data & AI for Business 2022

[Masterclass] How did L'Occitane improve its customer experience by using the Google Reco AI ready-to-use personalization system?

May 17, 2022 | 1:30 PM - 2:00 PM

Description

Using the machine learning model proposed by Google, 'AI Recommendations', L'Occitane was able to offer its customers products aligned with their tastes and expectations based on navigation data. Find out how this system was implemented as well as the improvements in engagement and conversion rates observed.

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