Data & AI for Business

Data at Bel, a real marketing performance lever

May 17, 2022 | 7:40 AM - 7:50 AM

Plenière mardi 17 mai

Description

The Bel Group, with an international presence and a large portfolio of brands (The Laughing Cow, Babybel, Boursin, etc.), is placing data at the center of its strategy to increase efficiency and reap a better ROI, while empowering its teams. With Béatrice Grenade, Chief Data & Marketing Transformation Officer, discover the vision of a historical group that optimizes its data management to improve decision-making.

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