Data & AI for Business

Product launch, from content creation to its use on the Web Augmented reality - The Ralph Lauren USA case

May 18, 2022 | 3:00 PM - 3:05 PM

Plenière mercredi 18 mai

Description

The 3D content revolution is becoming a real challenge for brands. It is necessary to be able to manage this content (2D, 3D, sound etc...) from its creation to its management and use. Popmii responds to this new challenge and presents a use case with the Ralph Lauren Perfume brand and a product launch in the USA.

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