Data & AI for Business

[Masterclass] How to implement a simplified and real-time customer journey management?

May 17, 2022 | 9:00 AM - 9:30 AM

Description

Data is a source of performance and you are dependent on the data you collect. It is therefore important to build a relationship of trust with your prospects and customers in order to find the right balance between the data you collect and the experience you can offer them in return. CDP is a tool that can help you offer ever richer and more innovative experiences. Let's demystify what CDP is through questions you're all asking: What does the CDP give you access to? What can you do with a CDP / what are the use cases? How do you differentiate one CDP from another? How do you use the data to activate it? Beyond CDP, what do you want to do with your data? We'll share a demo of Adobe Journey Optimizer, which allows you to manage scheduled omnichannel campaigns and individualized interactions for millions of customers from a single application. The beginning of a great experience...

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