Data & AI for Business

[Masterclass] Predicting Tomorrow is Preparing Today: Hyundai's ROI Steering

May 17, 2022 | 1:30 PM - 2:00 PM

Description

An evolving media environment combined with a historic supply crisis for the automotive sector? Hyundai sees an opportunity! Rethink media buying with sales profitability as the only barometer. And it pays off: +18% sales thanks to YouTube in addition to TV! Discover the synergies put in place by Hyundai, along with CSA (Havas) and Google.

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