Data & AI for Business

[Replay Masterclass] Cookies & consent : coping with GDPR rules

Description

By March 31, 2021, it will be mandatory to comply with the guidelines of the CNIL "It provides in particular the obligation, with some exceptions, to collect the consent of Internet users before any operation of writing or reading of cookies and other tracers." With the help of its product and legal teams, Adobe offers a Masterclass to share its technical solutions to meet the recommendations of the CNIL while optimizing the collection regarding audience measurement. Adobe will present you : - a reminder of the legal context; - the Adobe recommendation to benefit from the consent exemption; - the key elements to remember. We will share the experience of a customer using the Adobe Analytics Solution. Adobe will present: - a reminder of the legal context ; - Adobe's recommendation to benefit from the consent exemption; - Key points to remember.

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