Data & AI for Business

How to boost the performance of your campaigns without third-party cookies? The alliance of semantic targeting and InVideo

May 18, 2022 | 9:45 AM - 10:00 AM

Description

The end of third-party cookies, the reinforcement of consent rules... For almost two years, the digital advertising market has been announcing the next transformation of the ecosystem and inviting players to roll up their sleeves and rethink the fundamentals of digital marketing. So how do you expand your targeting and boost the performance of your digital campaigns without third-party cookies? How can contextual targeting help create value thanks to a precise knowledge of its consumers? How can you improve the potential of your 1st Party Data? Luc Vignon, DGA in charge of Digital Transformation at 366, and Mykim Chikli, CEO EMEA at Weborama, share their advice on how to manage your marketing and communication strategies in a market context that is changing and becoming increasingly regulated.

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