Data & AI for Business

[Replay] Becoming a data company: data management at Carrefour

Apr 13, 2021 | 12:10 PM - 12:25 PM

Description

Everyone knows Carrefour as the pioneer of mass retailing, but today it is also a "data company", where data is used to serve the customer and to manage the company. In digital, data-driven management has made it possible to make promotions more effective and to adjust the mix between paper catalogs and digital promotions. And in stores, it allows better targeting of the assortment. Elodie Perthuisot and Arnaud Monnier will discuss concrete cases that illustrate the strategic projects undertaken by Carrefour in collaboration with Google, and the innovations of this "data company".

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