Data & AI for Business

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with Creative Lift

Apr 13, 2021 | 1:00 PM - 1:15 PM

Description

Creativity accounts for 60% of advertising effectiveness in digital. But how do you "measure" creativity when you only have media KPIS? How do you accurately identify the visual or textual elements within video or static creative that impact performance? Carrefour and Creative Lift show you the way to unlock the mystery of creativity in digital.

Presented by