Data & AI for Business

Data-driven transformation: CDP as a pillar of your marketing engagement strategy?

May 18, 2022 | 12:30 PM - 12:40 PM


Building up data assets, reconciling data from all sources to better activate them and develop a relevant and omnichannel customer experience: this is the challenge facing brands today. And more than ever with the multiplication of contact points, the acceleration of digitalization and the competition at the end of a click, all in a complex regulatory context. So what is the market maturity by sector and how are brands progressing in their CDP implementation process? Discover EPSILON France's vision.

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