Data & AI for Business

From mass marketing to precision marketing: how Procter & Gamble met the challenge with data

May 17, 2022 | 3:05 PM - 3:15 PM


Meet Christophe Duron, Senior Vice President Sales, Brand Operations & Digital Europe at Procter & Gamble in the Innovation Center in Geneva. He will present the role of data at P&G, the business opportunities it offers to the group, as well as his vision for the coming years.

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