Data & AI for Business

Understand the value location analytics can bring to your business

May 18, 2022 | 10:25 AM - 10:35 AM


Brands are becoming increasingly sophisticated in their use of data. Information about real estate sales, schools, crime, transportation, and even weather can provide insight into how attractive a business location may be, assign risk, determine the choice of a sales site, or help with business investment planning. Analysis of human movement data also provides insight into what types of people visit locations, what they like, and how they allocate their time and spend their money. Achieving this level of detail requires a lot of precise geographic data. Discover the keys to understanding the value you can get from cross-referencing location context data and people movement, and how this can be a source of crucial new information to drive your business.

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