Data & AI for Business



Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Livres blancs

Forrester standalone CDP wave Q4 2021 named Oracle Unity strong performer
Oracle named a Leader in 2022 IDC MarketScape for Customer Data Platforms Focused on Data and Marketing Operations


Oracle UNITY CDP quick tour
Oracle UNITY Demo for IT
Oracle UNITY Demo for marketers
Le témoignage video client BUT

Business cases

Le temoignage client de Mazda Motor Europe
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