Data & AI for Business

Tuesday May 17th

PROGRAM 2022 DATA & AI FOR BUSINESS Forum & Meetings

May 17th
07:10 am - 07:15 am

SESSION 1 - BOOST YOUR MARKETING STRATEGY WITH DATA

How to respond to the new uses and expectations of consumers? Knowing how to send the right message to the right person at the right time is certainly a cliché, but remains an imperative for any successful marketing strategy. So how do you innovate? How to anticipate consumer expectations? Discover all the opportunities available to you once data is placed at the heart of your marketing strategy. From real-time personalized omnichannel experiences to sales forecasting and the deployment of a CDP, discover how data can boost your marketing strategy.
May 17th
07:14 am - 07:15 am

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITE 📍

May 17th
07:15 am - 07:20 am

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
May 17th
07:20 am - 07:40 am

[Opening Keynote] Best practices in small data: adopting a data culture in the company

EV
Emmanuel Vivier
HUB Institute
Co-Founder
May 17th
07:40 am - 07:50 am

Data at Bel, a real marketing performance lever

The Bel Group, with an international presence and a large portfolio of brands (The Laughing Cow, Babybel, Boursin, etc.), is placing data at the center of its strategy to increase efficiency and reap a better ROI, while empowering its teams. With Béatrice Grenade, Chief Data & Marketing Transformation Officer, discover the vision of a historical group that optimizes its data management to improve decision-making.
BG
Béatrice Grenade
Groupe Bel
Chief Data & Marketing Transformation Officer
May 17th
07:50 am - 08:00 am

How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?

Increasing the use of sustainable mobility through data management is the daily challenge of the SNCF Connect & Tech Performance & Data teams. The company was born out of data more than 20 years ago, and today it is more than ever at the heart of its strategy to respond to technological developments and changes in the mobility market. How to make data a key lever of its transformation? What are the stakes in changing the company's organization and culture? How can data contribute to improving the customer experience? 10 minutes to answer these questions!
AB
Angélique Bidault-Verliac
SNCF Connect & Tech
Directrice Performance & Data
Membre du HUB Institute
May 17th
07:59 am - 08:00 am

HYBRID INTERVENTIONS

May 17th
08:00 am - 08:15 am

How CHANEL transforms its operations through Data with Equancy

After data has proven its value in the fields of Digital, CRM and Marketing, CHANEL has called on Equancy as part of its new "Data science & advanced analytics" in-house service offering to harness the power of data to improve its operational activities. Yankel Ducret, CHANEL's European Advanced Analytics & Data Science Manager, and Hervé Mignot, Equancy's Associate Director of Data Science, talk about this transformation and the use cases that are improving its operational processes.
YD
Yankel Ducret
CHANEL
Responsable Europe advanced analytics & data science
HM
Hervé Mignot
Equancy
Associé en charge de la data science et des technologies
May 17th
08:15 am - 08:30 am

SMCP: Train the next generation to develop an innovative data strategy designed with and for business challenges

SMCP will review the key steps and objectives of the project to train the next generation in the development of a successful data strategy, including: learning the best practices for successful data projects, the essential alignment of IT teams with business issues, and the importance of using efficient and adapted tools for a real impact on business benefits. 
ET
Emilie Thibault
SMCP
Directrice de domaine
UL
Ulysse Lirsac
SMCP
Data Warehouse Engineer
May 17th
08:30 am - 08:40 am

The art of the possible in the data age

There is a delicate and somewhat paradoxical balance between companies' priorities to better protect customer data privacy while making the customer experience more personalized. Fully leveraging your customer data, your most valuable asset, to achieve an effective, compliant and sustainable data strategy - it's possible!
TD
Thibault Delfaud
Tealium
Director Solutions Consulting Western Europe & DACH
May 17th
09:00 am - 09:30 am

[11.00am - 11.30am] HYBRID MASTERCLASS

May 17th
09:00 am - 09:30 am

[Masterclass] Connecting your data to connect with your customers: a sustainable and proven strategy at Castorama

Personalized, real-time experiences are essential and expected by today's customers. Any company that still can't offer this to their customers will be underperforming. But how do you create unique customer experiences? To achieve this, large amounts of data from different sources must be collected, unified, enriched and activated. A Customer Data Platform is the key to your success. In our masterclass, Pascal Morvan, Senior Solution Consultant at Tealium, and Olivier Servat, Head of Media & Digital at Castorama, will teach you
OS
Olivier Servat
Castorama
Head of Medias & Digital
PM
Pascal Morvan
Tealium
Senior Solutions Consultant
May 17th
09:00 am - 09:30 am

[Masterclass] Customer relations, production & supply chain: how Jonak and Geodis boost their business strategy with data

Today, data is the catalyst for business development. It accelerates customer knowledge, collection creation, production, inventory management and redefines the relationship with customers in omnichannel mode and on social networks ... and all this to increase the NPS and lifetime value of customers. With Lisa Nakham, CEO of the love brand Jonak and Benoit Tiers, Director of Digital Strategy of the leading supply chain company Geodis, discover how these pioneering companies have integrated data into their business strategy, seize all the opportunities for business development and turn it into sustainable actions.
AR
Alexandra Ruez
IBM France
VP & Senior Partner, Business Transformation Services Leader
LN
Lisa Nakam
Jonak
Directrice Générale Associée
BT
Benoît Tiers
Geodis
Chief Data & Digital Strategy Officer
May 17th
09:00 am - 09:30 am

[Masterclass] How La Poste Mobile managed to unite the entire company around accelerating the use of data to develop business and improve the customer experience

La Poste Mobile and Equancy talk about the launch of the customer portfolio value development strategy. They will explain how they quickly demonstrated the business value of a more data-driven approach through the implementation of loyalty and retention programs targeted by scoring and personalized according to customer profiles, mobilizing all the company's players (marketing, data, IT, finance, distribution channels and of course top management). They will present the major stages of this project, the lessons learned and the prospects for a transformation that is now entering its third year with ever more ambitious objectives.
CD
Constance d'Ambrières
La Poste Mobile
Head of Customer and Digital Marketing
NC
Nina Crazover
La Poste Mobile
Chief Marketing & Digital Officer
DR
Didier Richaudeau
Equancy
Partner in charge of data practices
May 17th
09:00 am - 09:30 am

[Masterclass] How to implement a simplified and real-time customer journey management?

Data is a source of performance and you are dependent on the data you collect. It is therefore important to build a relationship of trust with your prospects and customers in order to find the right balance between the data you collect and the experience you can offer them in return. CDP is a tool that can help you offer ever richer and more innovative experiences. Let's demystify what CDP is through questions you're all asking: What does the CDP give you access to? What can you do with a CDP / what are the use cases? How do you differentiate one CDP from another? How do you use the data to activate it? Beyond CDP, what do you want to do with your data? We'll share a demo of Adobe Journey Optimizer, which allows you to manage scheduled omnichannel campaigns and individualized interactions for millions of customers from a single application. The beginning of a great experience...
PP
Paul Patrice
Adobe
Data & Customer Journey Sales Specialist
NL
Nicolas Lambret
Adobe
Principal Solutions Consultant
May 17th
09:00 am - 09:30 am

[Masterclass] SMCP: Optimize and accelerate data access with the implementation of an efficient data ecosystem adapted to retail needs

Learn how SMCP has accelerated and simplified access to all data. SMCP uses Snowflake to centralize data and consolidate dashboards/reports, enabling access to key information that is always secure and governed. Data is then accessible without performance issues or latency, regardless of the number of users.
ET
Emilie Thibault
SMCP
Directrice de domaine
UL
Ulysse Lirsac
SMCP
Data Warehouse Engineer
May 17th
09:00 am - 09:30 am

[Masterclass] Using data to attract and retain customers through hyper-personalization - Testimony of Easypara

Marketing in constant evolution: today more than ever, data is key in our marketing strategies. How can we use data as a competitive advantage? How do you communicate with customers at their convenience, delivering the right message, at the right time, and via the right channel?  Data enables this level of granularity and therefore personalization to achieve your growth and retention objectives. During this Masterclass, discover how to change the game with concrete strategies proven by marketing leaders in the retail industry.
MT
Mélanie Troiano
Easypara
Directrice Marketing
YBM
Younès Ben Maïz
Emarsys by SAP
Global Sales Lead
May 17th
09:44 am - 09:45 am

HYBRID PLENARY RESUMED

May 17th
09:45 am - 10:00 am

Data as a gas pedal of digital media performance

SG
Sylvain Goussot
Groupe TF1
VP Distribution & Data
RD
Rafael Decatoire
SAP
Lead France – Customer Data Management
May 17th
10:00 am - 10:10 am

What’s the point with data points?

How can you go beyond stereotypes to get closer to the reality of your audiences? How can you bring innovation and surprise to your markets? Illustration with Google trends: from raw data to insights that will put your companies in motion.
BI
Bénédicte Ibert
Google
Strategic Insights Manager
May 17th
10:10 am - 10:20 am

How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?

The goal? Accelerate growth in the new digital experience economy and transform one of the world's most prestigious soccer clubs into an unparalleled entertainment and lifestyle brand. Learn how Adobe Experience Cloud will help Real Madrid engage fans around the world with an immersive sports, physical, and online entertainment experience.
PC
Paul Corman
Adobe
Program Manager of Strategic Engagements
GP
Grégoire Pauty
Adobe
Evangelist & Business Designer
May 17th
10:20 am - 10:35 am

How Sodexo and Artefact are working together to deploy a global solution for optimizing food procurement? 

Context:  Sodexo is a leading foodservice company, and optimizing food purchasing is a major challenge. Identifying ways to optimize purchasing is complex because of the multitude of skus and the heterogeneity of available data (packaged food vs. ingredients, global brands vs. local producers, etc.). Solution: Sodexo and Artefact have developed "Product Swap", a data solution that offers buyers the best optimization scenarios (replace ingredient A with ingredient B), detailing the expected benefits (savings on purchases) while taking into account business constraints (quality, product attributes, packaging size, etc.)
HA
Henri Abt
Sodexo
Head of Data Products
ATDLC
Alexandre Thion de la Chaume
Artefact
Partner
May 17th
10:35 am - 10:45 am

From touch points to trust points: Build a CX strategy that drives growth

Fewer than half of all brands today are considered trustworthy. Yet, in a changing privacy and technology environment, building trust with your customers is critical. In this session, learn how consent and preference management can be leveraged to comply with regulations, improve user experiences and build trust.
OD
Olivier Duprey
OneTrust
Senior Solutions Engineer
May 17th
10:45 am - 12:00 pm

[12.45am - 2.00pm] LUNCH BREAK & NETWORKING SESSION (open to all participants)

May 17th
11:55 am - 12:00 pm

SESSION 2 - DATA-DRIVEN BUSINESS: GET YOUR TEAMS ON BOARD!

While data has become central to optimize your business strategy, showing its usefulness to your employees is essential. How can you acculturate, train and guide your teams in a data-driven transformation? First of all, by bringing it to the strategic level and by embodying it in the daily life of your employees. What are the key steps to achieve this? First, start with a business problem, equip your teams and train them in the new uses of data. Finally, discover how to make the most of data internally by transforming the raw data collected into useful information. And get your employees on board!
May 17th
11:59 am - 12:00 pm

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITÉ 📍

May 17th
12:00 pm - 12:20 pm

[Opening Keynote] Best practices in small data: having an omnichannel understanding of the target

EV
Emmanuel Vivier
HUB Institute
Co-Founder
May 17th
12:20 pm - 12:30 pm

Data transformation: above all a human story and a team sport!

At a time when data is seen as a strategic asset, or the use of data is becoming more and more operational and integrated into the life of the entire company, how can we ensure the overall coherence of initiatives without restricting the players involved?
MO
Matthieu Olivier
La Banque Postale
Group Chief Data Officer
Membre du HUB Institute
GC
Guilhem Cadoret
HUB Institute
Senior content manager
May 17th
12:29 pm - 12:30 pm

HYBRID INTERVENTIONS

May 17th
12:30 pm - 12:40 pm

The lost art of decision making: how data is still not guiding our organizations enough (and how to remedy this). Example of customer data.

Although data is considered the new oil, although companies are striving to equip themselves with data scientists and other data specialists, although many are placing data-centricity at the heart of their operations, it seems that companies still suffer from not being able to fully use the potential of their data to help them make the right decisions. Too much data, in silos and heterogeneous, and too few business teams really comfortable with processing and analyzing this data, is a problem at the dawn of a constantly changing world to which we must be able to respond quickly and pertinently. In addition to a survey of 1500 decision-makers in France and Europe, we will look at the solutions that can be provided, particularly in the area of customer data.
FZ
Frédéric Zalma
Treasure Data
Responsable Commercial France
May 17th
12:40 pm - 12:55 pm

How has geospatial marketing enabled Pickup to gain agility and strengthen their territorial network?

Learn how Pickup adapts to demand, week after week, by agilely analyzing Pickup point applications to provide the best possible mesh. Using predictive and geospatial analysis, Pickup identifies high-potential areas and prevents Pickup locations from going to the competition.
MV
Marine Vacher
Pickup Services
Directrice Geomarketing
RS
Raphaël Savy
Alteryx
VP Southern Europe
May 17th
12:55 pm - 01:10 pm

The 9 pillars of the Data-driven enterprise

Pejman Gohari will share his experience as CDO of BPI France and the key lessons of the book "The New Horizon of Digital Transformation" which he co-authored; The 9 pillars to develop a Data Driven strategy should also allow companies to differentiate themselves on the field of AI, where one of the key issues is to build a transparent and trusted AI, as shared by the executives interviewed in the recent study published by IBM "AI ethics in action.
PG
Pejman Gohari
BPI France
Chief Data & Analytics Officer
DB
David Batut
IBM
Data, AI and Automation Sales Leader
May 17th
01:30 pm - 02:00 pm

[3.30pm - 4.00pm] HYBRID MASTERCLASS

May 17th
01:30 pm - 02:00 pm

[Masterclass] Geospatial and predictive analytics for Pickup point management

Pickup has to adapt very quickly to a volatile demand in terms of number of packages to be delivered, Vinted being one of their main customers. Find out how the implementation of weekly analysis allows them to agilely manage their Pickup fleet.
MV
Marine Vacher
Pickup Services
Directrice Geomarketing
May 17th
01:30 pm - 02:00 pm

[Masterclass] How did L'Occitane improve its customer experience by using the Google Reco AI ready-to-use personalization system?

Using the machine learning model proposed by Google, 'AI Recommendations', L'Occitane was able to offer its customers products aligned with their tastes and expectations based on navigation data. Find out how this system was implemented as well as the improvements in engagement and conversion rates observed.
JB
Julien Boucher
Groupe L'Occitane
eCommerce Traffic and Data Manager
TC
Thibault Cazenave
Fifty-Five
Managing Director et Head of fifty-five, Suisse
May 17th
01:30 pm - 02:00 pm

[Masterclass] How does Transavia correct the impact of consent to manage and optimize its digital marketing campaigns?

For more than a year, managing user consent in the current RGPD framework has become a concern for all actors in the digital world, whether on the advertiser or the tool side. As an attribution tool, but also and above all as a centralizer of marketing data, Wizaly has provided its clients with a hybrid mode aiming at not losing data while complying with legal guidelines. Through the testimony of Transavia, we will come back to the functioning of this mode, the implementation of such a project and finally its benefits in the context of online performance management.
FSJ
Fanny Silvestro James
Transavia
Head of Digital Marketing
MR
Mélodie Ruffier
Wizaly
Chief Customer Officer
TL
Thibaut Leveillard
Wizaly
Directeur Associé
May 17th
01:30 pm - 02:00 pm

[Masterclass] How to improve customer relations by detecting anomalies and automating the handling of a car claim?

A use case in the automobile insurance industry, the implementation of an augmented assistant during the declaration of an automobile claim allows the automation of the collection of claim information and the detection of anomalies. We will present the software functions of the IBM platform necessary for the implementation of this augmented assistant, in three steps: - Work of the Data Engineer to collect and make available the data necessary for the use case. - Work of the Data Scientist to analyze the data, build and supervise a predictive model. - Work of a Customer Interface Designer to design the augmented assistant based on the data and predictive services.
XM
Xavier Mary
IBM
Certified Architect
JP
Julien Pradier
IBM
Advisory Data & AI Technical Specialist
May 17th
01:30 pm - 02:00 pm

[Masterclass] How to use data and artificial intelligence to optimize marketing operations through a CDP. Case study of AB InBev's CDP implementation

Being able to benefit from the power of data and artificial intelligence is the ambition of a very large number of companies. However, it is not always easy to take advantage of it, to make good use of it and to make it accessible to marketing and business in general to improve their efficiency. Today, a Customer Data Platform (CDP) can finally provide access to all available data, enrich it via algorithmic scoring models and build individualized customer journeys on all channels. Thanks to it, data and artificial intelligence are finally at the heart of the company's strategic objectives and can finally reveal their full potential. The objective of this masterclass is to provide you with the keys to reflection based on a case study of the deployment of the Treasure Data CDP solution at the giant AB InBev
FZ
Frédéric Zalma
Treasure Data
Responsable Commercial France
CV
Charles Vatin
Treasure Data
Senior Solution Consultant
May 17th
01:30 pm - 02:00 pm

[Masterclass] Predicting Tomorrow is Preparing Today: Hyundai's ROI Steering

An evolving media environment combined with a historic supply crisis for the automotive sector? Hyundai sees an opportunity! Rethink media buying with sales profitability as the only barometer. And it pays off: +18% sales thanks to YouTube in addition to TV! Discover the synergies put in place by Hyundai, along with CSA (Havas) and Google.
GLF
Gaelle le Falher
CSA
Directrice pôle data
AB
Abderrahman Bouri
Hyundai
National Strategy Manager
VG
Vincent Gauthier
Google
Industry Manager
May 17th
02:19 pm - 02:20 pm

REPRISE PLÉNIÈRE HYBRIDE

May 17th
02:20 pm - 02:35 pm

FinTech: between exponential growth and internationalization, how does Libeo facilitate payment in companies thanks to Data?

One year after the creation of Libeo (a French start-up whose solution allows to collect and pay supplier invoices without IBAN and in one click), one of the priority projects was to build a Modern Data Stack. Pre/post sale customer experience analysis, business activity management by business line, Marketing Analytics, Machine Learning and reliable data feedback to the Board members: discover Marc Beillevaire's testimony, Data Engineer at Libeo, on how Fivetran is used to ensure a reliable and constant access to the most up-to-date company data.
MB
Marc Beillevaire
Libeo
Data Engineer
LD
Léa Daulan
Fivetran
Customer Success Manager France
May 17th
02:35 pm - 02:50 pm

How Air France uses AI and data to manage and optimize its media mix

Air France is one of the advertisers for whom online is a crucial issue. Present in more than 100 countries, e-commerce represents a significant part of the brand's turnover. In a complicated and volatile context, Air France uses all digital channels to develop its sales and brand awareness. Hence the need to understand the objective ROI of each of its marketing actions on the one hand, and to manage its media mix and results on a daily basis in a changing environment on the other.  To do this, Air France used purely data-driven marketing attribution and artificial intelligence. Air France thus analyzes its customers' buying paths and has a centralized, granular and objective view of the performance of each of its marketing campaigns and channels. And operational recommendations for optimizing its media mix.
HK
Hervé Kozar
Air France
VP Digital Marketing
SDV
Stanislas di Vittorio
Wizaly
Fondateur & CEO
May 17th
02:50 pm - 03:05 pm

Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous monitoring using data

Renault Group develops, deploys and optimizes numerous websites and apps on an ongoing basis, for 5 brands and in more than 130 countries. As digital becomes an increasingly important part of the customer journey, it has become critical for Renault Group to develop engagement and conversion on its sites, including through activation and personalization. To this end, the group has set up an organization as well as tools and processes driven by data.
AP
Alexandre Perruche
Renault Group
Head of Performance & Optimization
OS
Olivier Stévenin
Fifty-Five
Associate Director
May 17th
03:05 pm - 03:15 pm

From mass marketing to precision marketing: how Procter & Gamble met the challenge with data

Meet Christophe Duron, Senior Vice President Sales, Brand Operations & Digital Europe at Procter & Gamble in the Innovation Center in Geneva. He will present the role of data at P&G, the business opportunities it offers to the group, as well as his vision for the coming years.
CD
Christophe Duron
Procter & Gamble
Senior Vice President Sales, Brand Operations & Digital Europe
Membre du HUB Institute
May 17th
03:14 pm - 03:15 pm

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITE 📍

May 17th
03:15 pm - 03:25 pm

How to instill an acculturation around Data?

Data transformation is not exclusively reserved for IT. It is achieved through a strong collaboration with the business. The mix between technical and business expertise and the support of a Tone of the Top Management are the basis to ensure a complete and unquestionable adoption of the Data challenges.
CC
Caroline Connan
Faurecia
Group Chief Data Officer
May 17th
03:25 pm - 03:35 pm

[Methodology] How to get insights from your data?

We live more and more in a "data dependent" world and when you are a data professional, it is essential to ensure that you provide data with the best possible quality and to encourage trust in that data. Indeed, it would be a shame to miss out on the value that can be derived from data because we have not addressed the issue of data quality.
SC
Sahar Changuel
Société Générale
Senior Data Manager
May 17th
03:45 pm - 05:00 pm

[5.45pm - 7.00pm] Cocktail by Chef Bruno Aubin, Top Chef 2021

The networking cocktail is open to all participants and will be hosted by a talented artist, electro violinist Angie Violinist ! The opportunity to delight your taste buds but also your ears…
May 17th
05:00 pm - 08:30 pm

[7.00pm - 10.30pm] 🥂GALA DINNER🥂

Ask for your place* at the HUBDAY Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Booking : adeline.jouanne@hubinstitute.com *Seats reserved for guest speakers, members and trial offers.