07:10 am - 07:15 am
SESSION 1 - BOOST YOUR MARKETING STRATEGY WITH DATA
How to respond to the new uses and expectations of consumers? Knowing how to send the right message to the right person at the right time is certainly a cliché, but remains an imperative for any successful marketing strategy. So how do you innovate? How to anticipate consumer expectations? Discover all the opportunities available to you once data is placed at the heart of your marketing strategy. From real-time personalized omnichannel experiences to sales forecasting and the deployment of a CDP, discover how data can boost your marketing strategy.