ADVERTISING, MARKETING & CX DATA ACCELERATION
Session 1
People centric & advertising solution : the era of personalization
- Defining its media strategy at a time when the DATA-MEDIAS-TECHNOLOGY mix is changing.
- Behavioural understanding of audiences, a priority for successful media coverage
- The use of intentional data, at the heart of campaign ROI
- Facebook, Google, Amazon.... How to regain control of your data?
- New innovative advertising formats: voice, messenger, tiktok, IGTV, shopping ads...
- Data and creativity, the new creative brief
- Dynamic Content Optimization, des campagnes 100% data-driven.
- DMP: what are its uses in a marketing strategy ?
- Programmatique & obligation of quality: transparency, reliability, Ad Blocking, fraud, brand safety
- The dynamics of programmatic internalization
- Local advertising is the new cool
- Measurement & Data Attribution, control the performance of its campaigns
- The new Eldorado of addressable TV
Session 2
Smart Data Marketing and CRM, the Science of Smart Marketing
- Towards data-driven marketing at the service of your business growth
- Intelligent Analytics supported by transparent AI for controlled data management
- Insight: The new forms and sources of data, what to expect to enrich your customer knowledge
- From a product approach to a consumer approach, how to improve customer knowledge through data?
- Turning data privacy and gdpr into a competitive advantage
- Business analytics & intelligence: attribution models, how useful for companies
- CRM, what future for emailing?
- CRM & predictive: what are the modes of application
- La data science appliquée au CRM
- Predictive data, the new customer experience asset
- Is the use of open data a new source of value for marketing?
- Voice driven ai
- The rise of customer data platforms - CDP
- New Loyalty Economy : neo Loyalty at a time of hyper choice and digital first
- CDP, datalake, MDM... how to find your way around?
- Dashboarding, monitoring, tracking, what is the ROI around the data?
- From acquisition to activation: customer knowledge at the heart of the growth strategy
Session 3
CX & DATA : Create an enhanced customer relationship
- Rethinking Customer Relationships in the Age of Big Data
- The Top 5 Customer Experience Trends for 2021
- Technology trends that are revolutionizing the customer experience.
- Excellent customer relations with the cloud and artificial intelligence.
- Artificial intelligence applied to the contact center.
- Towards a new era of hyper-smart customer experience
- How to capitalize on customer intelligence to optimize their experience?
- The integration of customer feedback into its strategy.
- How to implement new interaction models?
- The alliance of AI and emotional intelligence.
- When the loudspeakers become sales consultants.
- The good reasons to integrate a chatbot in your company
- The 10 Trends in Enterprise Automation
- Speech analytics driven by artificial intelligence.
- Machine Learning solutions to increase sales opportunities.
- The disruption of contact centers (through technology)
- Chatbot, retargeting... what means to engage and retain customers ?
- The next conversation: Powering customer conversations with data
- Demystify artificial intelligence: chatbot, voice bot, learning and predictive machine
- How can an Insight-Driven strategy be used to transform its culture, processes and services?
- Emotional Intelligence and Artificial Intelligence, what an alliance for an efficient customer service.
