7:20 am - 7:40 am
[Opening Keynote] Best practices in small data: adopting a data culture in the company
7:40 am - 7:50 am
Data at Bel, a real marketing performance lever
Chief Data & Marketing Transformation Officer
7:50 am - 8:00 am
How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?
SNCF Connect & Tech
Directrice Performance & Data
8:00 am - 8:15 am
How CHANEL transforms its operations through Data with Equancy
Responsable Europe advanced analytics & data science
Associé en charge de la data science et des technologies
8:15 am - 8:30 am
SMCP: Train the next generation to develop an innovative data strategy designed with and for business challenges
Directrice de domaine
Data Warehouse Engineer
8:30 am - 8:40 am
The art of the possible in the data age
Director Solutions Consulting Western Europe & DACH
9:45 am - 10:00 am
Data as a gas pedal of digital media performance
VP Distribution & Data
Lead France – Customer Data Management
10:00 am - 10:10 am
What’s the point with data points?
Strategic Insights Manager
10:10 am - 10:20 am
How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?
Program Manager of Strategic Engagements
Evangelist & Business Designer
10:20 am - 10:35 am
How Sodexo and Artefact are working together to deploy a global solution for optimizing food procurement?
Head of Data Products
Alexandre Thion de la Chaume
10:35 am - 10:45 am
From touch points to trust points: Build a CX strategy that drives growth
Senior Solutions Engineer
12:00 pm - 12:20 pm
[Opening Keynote] Best practices in small data: having an omnichannel understanding of the target
12:20 pm - 12:30 pm
Data transformation: above all a human story and a team sport!
La Banque Postale
Group Chief Data Officer
Senior content manager
12:30 pm - 12:40 pm
The lost art of decision making: how data is still not guiding our organizations enough (and how to remedy this). Example of customer data.
Responsable Commercial France
12:40 pm - 12:55 pm
How has geospatial marketing enabled Pickup to gain agility and strengthen their territorial network?
VP Southern Europe
12:55 pm - 1:10 pm
The 9 pillars of the Data-driven enterprise
Chief Data & Analytics Officer
Data, AI and Automation Sales Leader
2:20 pm - 2:35 pm
FinTech: between exponential growth and internationalization, how does Libeo facilitate payment in companies thanks to Data?
Customer Success Manager France
2:35 pm - 2:50 pm
How Air France uses AI and data to manage and optimize its media mix
VP Digital Marketing
Stanislas di Vittorio
Fondateur & CEO
2:50 pm - 3:05 pm
Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous monitoring using data
Head of Performance & Optimization
3:05 pm - 3:15 pm
From mass marketing to precision marketing: how Procter & Gamble met the challenge with data
Procter & Gamble
Senior Vice President Sales, Brand Operations & Digital Europe
3:15 pm - 3:25 pm
How to instill an acculturation around Data?
Group Chief Data Officer