REPLAY HUBDAY Data & AI for Business 2022

Plenary (22)Masterclass (12)

May 17th

7:20 am - 7:40 am

[Opening Keynote] Best practices in small data: adopting a data culture in the company

Data at Bel, a real marketing performance lever

Béatrice Grenade

Groupe Bel

Chief Data & Marketing Transformation Officer

May 17th

7:50 am - 8:00 am

How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?

Angélique Bidault-Verliac

SNCF Connect & Tech

Directrice Performance & Data

May 17th

8:00 am - 8:15 am

How CHANEL transforms its operations through Data with Equancy

Yankel Ducret

CHANEL

Responsable Europe advanced analytics & data science

Hervé Mignot

Equancy

Associé en charge de la data science et des technologies

May 17th

8:15 am - 8:30 am

SMCP: Train the next generation to develop an innovative data strategy designed with and for business challenges

Emilie Thibault

SMCP

Directrice de domaine

Ulysse Lirsac

SMCP

Data Warehouse Engineer

May 17th

8:30 am - 8:40 am

How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?

Paul Corman

Adobe

Program Manager of Strategic Engagements

Grégoire Pauty

Adobe

Evangelist & Business Designer

May 17th

10:20 am - 10:35 am

How Sodexo and Artefact are working together to deploy a global solution for optimizing food procurement?

Henri Abt

Sodexo

Head of Data Products

ATDLC

Alexandre Thion de la Chaume

From touch points to trust points: Build a CX strategy that drives growth

Olivier Duprey

OneTrust

Senior Solutions Engineer

May 17th

12:00 pm - 12:20 pm

[Opening Keynote] Best practices in small data: having an omnichannel understanding of the target

Data transformation: above all a human story and a team sport!

Matthieu Olivier

La Banque Postale

Group Chief Data Officer

Guilhem Cadoret

HUB Institute

Senior content manager

May 17th

12:30 pm - 12:40 pm

The lost art of decision making: how data is still not guiding our organizations enough (and how to remedy this). Example of customer data.

Frédéric Zalma

Treasure Data

Responsable Commercial France

May 17th

12:40 pm - 12:55 pm

How has geospatial marketing enabled Pickup to gain agility and strengthen their territorial network?

Marine Vacher

Pickup Services

Directrice Geomarketing

The 9 pillars of the Data-driven enterprise

Pejman Gohari

BPI France

Chief Data & Analytics Officer

David Batut

IBM

Data, AI and Automation Sales Leader

May 17th

2:20 pm - 2:35 pm

FinTech: between exponential growth and internationalization, how does Libeo facilitate payment in companies thanks to Data?

Customer Success Manager France

May 17th

2:35 pm - 2:50 pm

How Air France uses AI and data to manage and optimize its media mix

Stanislas di Vittorio

Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous monitoring using data

Alexandre Perruche

Renault Group

Head of Performance & Optimization

From mass marketing to precision marketing: how Procter & Gamble met the challenge with data

Christophe Duron

Procter & Gamble

Senior Vice President Sales, Brand Operations & Digital Europe

May 17th

3:15 pm - 3:25 pm

How to instill an acculturation around Data?

Caroline Connan

Faurecia

Group Chief Data Officer

May 17th

3:25 pm - 3:35 pm

[Methodology] How to get insights from your data?

Sahar Changuel

Société Générale

Senior Data Manager

REPLAY HUBDAY Data & AI for Business 2022

Mardi 17 mai

Mercredi 18 mai

[Opening Keynote] Best practices in small data: adopting a data culture in the company

Data at Bel, a real marketing performance lever

How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?

How CHANEL transforms its operations through Data with Equancy

SMCP: Train the next generation to develop an innovative data strategy designed with and for business challenges

The art of the possible in the data age

Data as a gas pedal of digital media performance

What’s the point with data points?

How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?

How Sodexo and Artefact are working together to deploy a global solution for optimizing food procurement?

From touch points to trust points: Build a CX strategy that drives growth

[Opening Keynote] Best practices in small data: having an omnichannel understanding of the target

Data transformation: above all a human story and a team sport!

The lost art of decision making: how data is still not guiding our organizations enough (and how to remedy this). Example of customer data.

How has geospatial marketing enabled Pickup to gain agility and strengthen their territorial network?

The 9 pillars of the Data-driven enterprise

FinTech: between exponential growth and internationalization, how does Libeo facilitate payment in companies thanks to Data?

How Air France uses AI and data to manage and optimize its media mix

Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous monitoring using data

From mass marketing to precision marketing: how Procter & Gamble met the challenge with data

How to instill an acculturation around Data?

[Methodology] How to get insights from your data?

Practical Informations

Ticketing

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FAQ

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