Data & AI for Business

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REPLAY HUBDAY Data & AI for Business 2021

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Plenary (28)Masterclass (7)Playlists (5)

6:55 am - 7:00 am

[Replay] Welcome Speech

Directrice Associée

7:00 am - 7:15 am

[Replay Opening keynote] Data & AI: back to basics

Emmanuel Vivier

7:14 am - 9:30 am

[SESSION 1] DATA MARKETING ACCELERATION

7:15 am - 7:25 am

[Replay] The 4 dont's for a successful data transformation

Event Content Manager

Chafika Chettaoui

Group Chief Data Officer

7:25 am - 7:35 am

[Replay] [Behind the scenes] How Microsoft achieved their Sales & Marketing Data transformation

Sébastien Imbert

Directrice Associée

7:35 am - 7:50 am

[Replay] How Danone increased the accuracy of their sales forecast by 2 points thanks to Artefact's AI services and technology

Anne-Laure Cébile

Data Science Project Manager

Arvand Modarresi

Partner Data Consulting

7:50 am - 7:55 am

[Cinema break] Looking for AI in cult movies!

7:55 am - 8:05 am

[Replay] Real-time, omnichannel customer experiences: you can do it!

Dimitri François

Head of Adobe Experience Platform, Data & Insights for Western Europe

Directrice Associée

8:05 am - 8:20 am

[Replay] Is CDP the new buzzword or a real strategic opportunity to drive business?

Benjamin Robinet

CMO (marketing, digital, e-commerce, merchandising) - GO Sport

Sylvain Bellier

Executive Vice Président

8:20 am - 8:30 am

[Replay] From understanding data to acting with data: let's switch our focus

François Marical

Directeur datascience, transformation et innovation

8:30 am - 8:40 am

[Replay] Using AI to Optimize Social Commerce Strategy

Director of International Growth

8:40 am - 8:50 am

[Replay] The end of cookies: 3 key learnings to survive the data economy

Olivier Métier

SVP Global Sales

Directrice Associée

8:50 am - 9:05 am

[Replay] Programme rather than project: L'Oréal Luxe France, driving performance through data since 10 years

Myriam Bekkar-Schneider

L’Oréal Luxe France

Directrice Générale L’Oréal Luxe France

9:29 am - 10:00 am

[11.30am - 12.00pm] MASTERCLASS

11:59 am - 2:00 pm

[SESSION 2] DATA CUSTOMER CENTRIC OPTIMIZATION

12:00 pm - 12:10 pm

[Replay] Behind the scenes of travel retail: managing a data approach

Clélia Hermouet

Lagardère Travel Retail

Head of Consumer Insights & Data

12:10 pm - 12:25 pm

[Replay] Becoming a data company: data management at Carrefour

Elodie Perthuisot

Chief E Commerce, Digital Transformation and Data Officer and EXCOM member

Managing Director Platforms and Partners

12:25 pm - 12:35 pm

[Replay] Under the sea of data: making the most of the flow

Clémentine Tilliard

Salesforce Datorama

Regional Sales Director Data Solutions

Directrice Associée

12:35 pm - 12:40 pm

[Cinema break] Looking for AI in cult movies!

12:40 pm - 12:50 pm

[Replay] Data for customer experience: aggregation, analysis and action!

Estelle Villard

VP & Country France Manager

12:50 pm - 1:00 pm

[Replay] Success story: how Auchan stays connected to their customers through data

Event Content Manager

Directrice Data & Connaissance clients

1:00 pm - 1:15 pm

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with Creative Lift

Global Digital Marketing Director

1:15 pm - 1:20 pm

[Cinema break] Looking for AI in cult movies!

1:20 pm - 1:30 pm

[Replay] Stakes and performance - using Amazon to empower your digital strategy

Accenture Interactive

Managing Director

Directrice Associée

1:30 pm - 1:40 pm

[Replay] Managing consent & preferences: finding the balance between compliance, trust and business

Raphaël Boukris

VP Sales & Co-Founder

Directrice Associée

1:40 pm - 1:50 pm

[Replay] How does data improve customer knowledge and why we need it for action

Elise Bert Leduc

Chief Marketing, Customer, Digital, Data & Partnerships Officer

1:59 pm - 2:30 pm

[16.00pm- 16.30pm] MASTERCLASS

2:45 pm - 3:30 pm

[16h45 - 17h30] VISIOTALK