PROGRAM 2021 HUBDAY Data & AI for Business

WATCH REPLAY ➜

Tuesday April 13th (36)Wednesday April 14th (34)

Apr 13th

06:55 am - 07:00 am

Hybrid

[Replay] [Behind the scenes] How Microsoft achieved their Sales & Marketing Data transformation

[Replay] How Danone increased the accuracy of their sales forecast by 2 points thanks to Artefact's AI services and technology

Discover how Groupe Danone improved the accuracy of its daily and weekly sell-in sales at the level of 7 Business Units thanks to the Artificial Intelligence solution for demand forecasting developed and industrialized with Artefact

Anne-Laure Cébile

Danone

Data Science Project Manager

Arvand Modarresi

Artefact

Partner Data Consulting

Apr 13th

07:50 am - 07:55 am

Hybrid

[Cinema break] Looking for AI in cult movies!

Apr 13th

07:55 am - 08:05 am

Hybrid

[Replay] Real-time, omnichannel customer experiences: you can do it!

Learn more about Adobe's Real-time Customer Data Platform. Every marketer dreams of being able to create personalized experiences across all channels in real time and deliver the best customer experience. Integrating and activating authenticated and anonymous data in real time is now possible, but you need the right solutions. An Adobe expert interviewed by the HUB Institute will answer the questions you have about the Customer Data Platform. What is the purpose of a CDP? How is a CDP different from a data warehouse, a DMP or a CRM? What kind of data do we find in a CDP? Why should companies invest in a CDP? What are the benefits of CDP? What are the top 3 marketing problems solved with CDP? How do you implement it? Which brands are already using it? Why Adobe's CDP?

[Replay] Is CDP the new buzzword or a real strategic opportunity to drive business?

Benjamin Robinet

GO Sport

CMO (marketing, digital, e-commerce, merchandising) - GO Sport

Sylvain Bellier

Epsilon France

Executive Vice President & Co Directeur Général

Apr 13th

08:20 am - 08:30 am

Hybrid

[Replay] From understanding data to acting with data: let's switch our focus

François Marical

Cdiscount

Directeur datascience, transformation et innovation

Apr 13th

08:30 am - 08:40 am

Hybrid

[Replay] Using AI to Optimize Social Commerce Strategy

Elise Ngobi

Dash Hudson

Director of International Growth

Apr 13th

08:40 am - 08:50 am

Hybrid

[Replay] The end of cookies: 3 key learnings to survive the data economy

"Customer data" is the most valuable asset for brands. In an increasingly complex environment (GDPR, iOS 14, end of 3rd cookies,...) what strategy for your customer data to survive the data economy? How to help brands meet the challenges of the next world by unifying customer data, solving digital identities and enriching consumer knowledge.

[Replay] Programme rather than project: L'Oréal Luxe France, driving performance through data since 10 years

L'Oréal Luxe France and Ekimetrics initiated their collaboration in 2012, with a Marketing Mix Modeling project on the Lancôme brand. Since then, the teams have worked together to develop the approach: to make it more complete, richer, more dynamic but above all in constant adaptation to the issues of the beauty market. After having contributed to the success of La Vie Est Belle, the first franchise in the women's market for the past 5 years, this approach now allows L'Oréal teams to control the impact of marketing levers in order to allow themselves more creativity, but also to quickly test the effectiveness of new actions. A joint review of how data science can feed strategic decision-making.

Myriam Bekkar-Schneider

L’Oréal Luxe France

Directrice Générale L’Oréal Luxe France

[11.30am - 12.00pm] MASTERCLASS

Apr 13th

11:59 am - 02:00 pm

Hybrid

[SESSION 2] DATA CUSTOMER CENTRIC OPTIMIZATION

Apr 13th

12:00 pm - 12:10 pm

Hybrid

[Replay] Behind the scenes of travel retail: managing a data approach

Clélia Hermouet

Lagardère Travel Retail

Head of Consumer Insights & Data

Apr 13th

12:10 pm - 12:25 pm

Hybrid

[Replay] Becoming a data company: data management at Carrefour

Everyone knows Carrefour as the pioneer of mass retailing, but today it is also a "data company", where data is used to serve the customer and to manage the company. In digital, data-driven management has made it possible to make promotions more effective and to adjust the mix between paper catalogs and digital promotions. And in stores, it allows better targeting of the assortment. Elodie Perthuisot and Arnaud Monnier will discuss concrete cases that illustrate the strategic projects undertaken by Carrefour in collaboration with Google, and the innovations of this "data company".

Elodie Perthuisot

Carrefour

Chief E Commerce, Digital Transformation and Data Officer and EXCOM member

Arnaud Monnier

Google

Managing Director Platforms and Partners

Apr 13th

12:25 pm - 12:35 pm

Hybrid

[Replay] Under the sea of data: making the most of the flow

Clémentine Tilliard

Salesforce Datorama

Regional Sales Director Data Solutions

[Cinema break] Looking for AI in cult movies!

Apr 13th

12:40 pm - 12:50 pm

Hybrid

[Replay] Data for customer experience: aggregation, analysis and action!

Estelle Villard

Medallia

VP & Country France Manager

Apr 13th

12:50 pm - 01:00 pm

Hybrid

[Replay] Success story: how Auchan stays connected to their customers through data

Olivia Stoeux

Auchan

Directrice Data & Connaissance clients

Apr 13th

01:00 pm - 01:15 pm

Hybrid

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with Creative Lift

Creativity accounts for 60% of advertising effectiveness in digital. But how do you "measure" creativity when you only have media KPIS? How do you accurately identify the visual or textual elements within video or static creative that impact performance? Carrefour and Creative Lift show you the way to unlock the mystery of creativity in digital.

Thomas Rudelle

Carrefour

Global Digital Marketing Director

[Cinema break] Looking for AI in cult movies!

Apr 13th

01:20 pm - 01:30 pm

Hybrid

[Replay] Stakes and performance - using Amazon to empower your digital strategy

On a subject historically at the crossroads of e-commerce and marketing teams, Accenture Interactive supports brands in their digital transformation and the recovery of their data ownership through its partnership with Amazon

Xavier Cardon

Accenture Interactive

[Replay] Managing consent & preferences: finding the balance between compliance, trust and business

Raphaël Boukris

Didomi

VP Sales & Co-Founder

[Replay] How does data improve customer knowledge and why we need it for action

EBL

Elise Bert Leduc

AXA

Chief Marketing, Customer, Digital, Data & Partnerships Officer

Apr 13th

01:59 pm - 02:30 pm

Hybrid

[16.00pm- 16.30pm] MASTERCLASS

Apr 13th

02:45 pm - 03:30 pm

Hybrid

[16h45 - 17h30] VISIOTALK

[ Replay Masterclass] Customer Data Platform: making the right decisions

We are witnessing an explosion of CDP offerings, with more than 200 CDP solutions listed in the January 2021 report from the CDP Institute. Come and discover feedback on the factors that allow to start thinking about these new solutions, a segmentation of the market, the functionalities, the integration & interoperability in an existing data ecosystem and finally what are the criteria of choice.

Sylvain Bellier

Epsilon France

Executive Vice President & Co Directeur Général

[Cinema break] Looking for AI in cult movies!

[Masterclass] "Decoding decisions" study: the cognitive parameters shaping customer journeys

Discover the results of the "Decoding Decisions" study, a new approach based on behavioral science that analyzes online consumer behaviors and the different levers of influence within the "messy middle", the complex space between the indecision and the purchase trigger.

Baptiste Tougeron

Google

Research Manager & Ad Effectiveness Specialist, Southern Europe

[Replay Masterclass] Cookies & consent : coping with GDPR rules

By March 31, 2021, it will be mandatory to comply with the guidelines of the CNIL "It provides in particular the obligation, with some exceptions, to collect the consent of Internet users before any operation of writing or reading of cookies and other tracers." With the help of its product and legal teams, Adobe offers a Masterclass to share its technical solutions to meet the recommendations of the CNIL while optimizing the collection regarding audience measurement. Adobe will present you : - a reminder of the legal context; - the Adobe recommendation to benefit from the consent exemption; - the key elements to remember. We will share the experience of a customer using the Adobe Analytics Solution. Adobe will present: - a reminder of the legal context ; - Adobe's recommendation to benefit from the consent exemption; - Key points to remember.

Muriel Gellf

Adobe

Senior Managing Counsel EMEA

Mathilde Arai

Adobe

Solution Consulting Manager

Mathieu Deschamps

Adobe

Solution Consultant Adobe Analytics & Target

[Replay Masterclass] How Altametris used data to optimize industrial infrastructures?

Altametris addresses the market of industrial infrastructure optimization through Data. To better meet the needs of its customers, Altametris has moved from a service provider model to that of a SaaS editor of Data products by relying on Microsoft's Azure products and services: data processing, Machine Learning at scale, deep learning, etc. Here's a look at Altametris' evolution and Microsoft's support.

Alexis Meneses

Altametris

Responsable de Programme Software

Benjamin Krongrad

Microsoft

Sales Director Data & AI

[Replay Masterclass] How Webhelp Enterprise improved their BtoB Lead Generation strategy thanks to Artefact's data expertise (full prototyping and RPA)

Webhelp, a global player in Customer Relations, wanted to review the offer of the Enterprise entity on the BtoB Data Management part, which is a very strong focus for its customers. Artefact responded by co-creating with the Webhelp team a Lead Factory around a multi-source data platform and the creation of several prototypes in 3 countries in 6 weeks, with the objective of reducing data acquisition costs, improving the data base, acquiring weak signals beyond basic company data and of course significantly increasing conversion rates.

Directeur Data Conseils Artefact

[Replay Masterclass] RIP, third party cookies: how to get ready and why you should still use cookie banners

In early 2020, Google announced it was joining a growing list of browsers to end the use of third-party cookies. But let's be clear: the end of third-party cookies is not the end of cookie banners or consent management platforms (CMPs). With the removal of third-party cookies, organizations will still need a cookie banner or CMP in place to comply with regulations and capture consent for other types of cookies and tracking technologies. In addition, marketers, publishers and advertisers will need to experiment with other various strategies to maximize addressability and personalization without relying on third-party cookies. In this masterclass you will gain an understanding of the industry's anxiety about entering a world without third-party cookies, why organizations will always need a banner cookie or CMP, and how organizations can pivot their strategy to continue to understand their audience, provide personalization, and ensure future revenue for the next generation of the ad...

Lawrence Archer

OneTrust

Solutions Engineer

[Replay Masterclass] Upgrading media investments in B2B and B2C environments

Marketers today need their strategies to be more automated and agile, especially with media planning. In this session, join Salesforce Datorama to explore how B2B and B2C marketers are using tools such as AI-based insights and performance prediction to get the most out of every media investment.

Laurent Nanchino

Salesforce Datorama

Senior Director, Strategic Account

Thomas Faganello

Salesforce Datorama

Principal Solution Engineer

[Replay] Welcome Speech

[Replay Opening keynote] Data & AI: back to basics

[SESSION 1] DATA MARKETING ACCELERATION

[Replay] The 4 dont's for a successful data transformation

[Replay] [Behind the scenes] How Microsoft achieved their Sales & Marketing Data transformation

[Replay] How Danone increased the accuracy of their sales forecast by 2 points thanks to Artefact's AI services and technology

[Cinema break] Looking for AI in cult movies!

[Replay] Real-time, omnichannel customer experiences: you can do it!

[Replay] Is CDP the new buzzword or a real strategic opportunity to drive business?

[Replay] From understanding data to acting with data: let's switch our focus

[Replay] Using AI to Optimize Social Commerce Strategy

[Replay] The end of cookies: 3 key learnings to survive the data economy

[Replay] Programme rather than project: L'Oréal Luxe France, driving performance through data since 10 years

[11.30am - 12.00pm] MASTERCLASS

[SESSION 2] DATA CUSTOMER CENTRIC OPTIMIZATION

[Replay] Behind the scenes of travel retail: managing a data approach

[Replay] Becoming a data company: data management at Carrefour

[Replay] Under the sea of data: making the most of the flow

[Cinema break] Looking for AI in cult movies!

[Replay] Data for customer experience: aggregation, analysis and action!

[Replay] Success story: how Auchan stays connected to their customers through data

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with Creative Lift

[Cinema break] Looking for AI in cult movies!

[Replay] Stakes and performance - using Amazon to empower your digital strategy

[Replay] Managing consent & preferences: finding the balance between compliance, trust and business

[Replay] How does data improve customer knowledge and why we need it for action

[16.00pm- 16.30pm] MASTERCLASS

[16h45 - 17h30] VISIOTALK

[ Replay Masterclass] Customer Data Platform: making the right decisions

[Cinema break] Looking for AI in cult movies!

[Masterclass] "Decoding decisions" study: the cognitive parameters shaping customer journeys

[Replay Masterclass] Cookies & consent : coping with GDPR rules

[Replay Masterclass] How Altametris used data to optimize industrial infrastructures?

[Replay Masterclass] How Webhelp Enterprise improved their BtoB Lead Generation strategy thanks to Artefact's data expertise (full prototyping and RPA)

[Replay Masterclass] RIP, third party cookies: how to get ready and why you should still use cookie banners

[Replay Masterclass] Upgrading media investments in B2B and B2C environments

Ticketing

Press access

FAQ

About the HUB Institute