Teaser Sessions

Apr 13th

08:55 am - 09:00 am

[Replay] [Behind the scenes] How Microsoft achieved their Sales & Marketing Data transformation

Perle Bagot (HUB Institute, Directrice Associée)Sébastien Imbert (Microsoft, CMO)

Apr 13th

09:35 am - 09:50 am

[Replay] How Danone increased the accuracy of their sales forecast by 2 points thanks to...

Anne-Laure Cébile (Danone, Data Science Project Manager)Arvand Modarresi (Artefact, Partner Data Consulting)

Apr 13th

09:50 am - 09:55 am

[Cinema break] Looking for AI in cult movies!

Apr 13th

09:55 am - 10:05 am

[Replay] Real-time, omnichannel customer experiences: you can do it!

Perle Bagot (HUB Institute, Directrice Associée)

Apr 13th

10:05 am - 10:20 am

[Replay] Is CDP the new buzzword or a real strategic opportunity to drive business?

Sylvain Bellier (Epsilon France, Executive Vice President & Co Directeur Général)Benjamin Robinet (GO Sport, CMO (marketing, digital, e-commerce, merchandising) - GO Sport)

Apr 13th

10:20 am - 10:30 am

[Replay] From understanding data to acting with data: let's switch our focus

François Marical (Cdiscount, Directeur datascience, transformation et innovation)

Apr 13th

10:30 am - 10:40 am

[Replay] Using AI to Optimize Social Commerce Strategy

Elise Ngobi (Dash Hudson, Director of International Growth)

Apr 13th

10:40 am - 10:50 am

[Replay] The end of cookies: 3 key learnings to survive the data economy

Perle Bagot (HUB Institute, Directrice Associée)Olivier Métier (Zeotap, SVP Global Sales)

Apr 13th

10:50 am - 11:05 am

[Replay] Programme rather than project: L'Oréal Luxe France, driving performance through data...

Myriam Bekkar-Schneider (L’Oréal Luxe France, Directrice Générale L’Oréal Luxe France)Camille Erard (Ekimetrics, Partner)

Apr 13th

11:29 am - 12:00 pm

[11.30am - 12.00pm] MASTERCLASS

Apr 13th

01:59 pm - 04:00 pm

[SESSION 2] DATA CUSTOMER CENTRIC OPTIMIZATION

Apr 13th

02:00 pm - 02:10 pm

[Replay] Behind the scenes of travel retail: managing a data approach

Clélia Hermouet (Lagardère Travel Retail, Head of Consumer Insights & Data)

Apr 13th

02:10 pm - 02:25 pm

[Replay] Becoming a data company: data management at Carrefour

Arnaud Monnier (Google, Managing Director Platforms and Partners)Elodie Perthuisot (Carrefour, Chief E Commerce, Digital Transformation and Data Officer and EXCOM member)

Apr 13th

02:25 pm - 02:35 pm

[Replay] Under the sea of data: making the most of the flow

Perle Bagot (HUB Institute, Directrice Associée)Clémentine Tilliard (Salesforce Datorama, Regional Sales Director Data Solutions)

Apr 13th

02:35 pm - 02:40 pm

[Cinema break] Looking for AI in cult movies!

Apr 13th

02:40 pm - 02:50 pm

[Replay] Data for customer experience: aggregation, analysis and action!

Estelle Villard (Medallia, VP & Country France Manager)

Apr 13th

02:50 pm - 03:00 pm

[Replay] Success story: how Auchan stays connected to their customers through data

Olivia Stoeux (Auchan, Directrice Data & Connaissance clients)

Apr 13th

03:00 pm - 03:15 pm

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with...

Fabien Gagnot (The Source, CEO)Thomas Rudelle (Carrefour, Global Digital Marketing Director)

Apr 13th

03:15 pm - 03:20 pm

[Cinema break] Looking for AI in cult movies!

Apr 13th

03:20 pm - 03:30 pm

[Replay] Stakes and performance - using Amazon to empower your digital strategy

Perle Bagot (HUB Institute, Directrice Associée)Xavier Cardon (Accenture Interactive, Managing Director)

Apr 13th

03:30 pm - 03:40 pm

[Replay] Managing consent & preferences: finding the balance between compliance, trust and business

Perle Bagot (HUB Institute, Directrice Associée)Raphaël Boukris (Didomi, VP Sales & Co-Founder)

Apr 13th

03:40 pm - 03:50 pm

[Replay] How does data improve customer knowledge and why we need it for action

Elise Bert Leduc (AXA, Chief Marketing, Customer, Digital, Data & Partnerships Officer)

Apr 13th

03:59 pm - 04:30 pm

[16.00pm- 16.30pm] MASTERCLASS

Apr 13th

04:45 pm - 05:30 pm

[16h45 - 17h30] VISIOTALK

Apr 14th

08:55 am - 09:00 am

[Replay] Welcome Speech

Laura King (HUB Institute, Head of Event Content)

Apr 14th

09:00 am - 09:10 am

[Replay Opening Keynote] A tour guide of data & AI best practices

Emmanuel Vivier (HUB Institute, Co-Founder)

Apr 14th

09:09 am - 11:35 am

[SESSION 3] DATA DRIVEN STRATEGY

Apr 14th

09:10 am - 09:20 am

[Replay] Boost the performance of your data team!

Fanjuan Shi (Pierre & Vacances Center Parcs Group, PhD, Group Director of Data, Analytics, Acquisition & Activation)

Apr 14th

09:20 am - 09:35 am

[Replay] "Right data, right place, right time": leveraging teams efficiency and customer...

Guillaume De Landtsheer (NetApp, Directeur Général France)Christophe Tallot (Mazars France, DSI)

Apr 14th

09:35 am - 09:50 am

[Replay] How NLP and AI are shaping consumers' search behaviours

Christian Ward (Yext, Chief Data Officer, EVP)

Apr 14th

09:55 am - 10:00 am

[Cinema break] Looking for AI in cult movies!

Apr 14th

09:55 am - 10:05 am

[Replay] Data literacy at the heart of your company: how to build and strengthen your data culture

Perle Bagot (HUB Institute, Directrice Associée)Nicolas Maillard (Databricks, Senior Director Field Engineering)

Apr 14th

10:05 am - 10:15 am

[Replay] The key steps to becoming a data-driven company

Frédéric Abitan (Tableau, Regional Vice President Sales)Perle Bagot (HUB Institute, Directrice Associée)

Apr 14th

10:15 am - 10:30 am

[Replay] Data & AI, the key words in LVMH Group's transformation

Axel de Goursac (LVMH, Head of Data Science)Charlotte Weill (Equancy, Présidente)

Apr 14th

10:30 am - 10:40 am

[Replay] Towards a data-driven company: promoting a data culture from within

Laura King (HUB Institute, Head of Event Content)Henri Rufin (Radiall, Responsable Data & Analytics)

Apr 14th

10:40 am - 10:50 am

[Replay] The end of third party cookies: going back... into the right direction

Alain Levy (Weborama, CEO)

Apr 14th

10:50 am - 11:00 am

[Replay] Omnichannel, multi-screen, full-funnel : switch to data commerce!

Perle Bagot (HUB Institute, Directrice Associée)Nicolas Rieul (Criteo, Managing Director France)

Apr 14th

11:00 am - 11:10 am

[Replay] Digital factory: data at the heart of Total's transformation

Perle Bagot (HUB Institute, Directrice Associée)Michel Lutz (Total, Group Data Officer)

Apr 14th

11:10 am - 11:20 am

[Replay] Data Ethics in a changing world: Where are we now?

Samir Boualla (ING, Chief Data Officer)

Apr 14th

11:29 am - 12:00 pm

[11.30am - 12.00pm] MASTERCLASS

Apr 14th

01:59 pm - 04:00 pm

[SESSION 4] DATA GOVERNANCE & AI

Apr 14th

02:00 pm - 02:10 pm

[Replay] When data & AI support supply chain

Anne Borde (Louis Vuitton, Supply Chain Director)Bruno Guilbot (Louis Vuitton, Head of Data and Artificial Intelligence)Laura King (HUB Institute, Head of Event Content)

Apr 14th

02:10 pm - 02:20 pm

[Replay] AI, a tool for teams engagement

Raphaël Savy (Alteryx, VP Southern Europe)Aymeric Veyron (Siaci Saint Honoré, Responsable du Lab Digital)

Apr 14th

02:20 pm - 02:25 pm

[Cinema break] Looking for AI in cult movies!

Apr 14th

02:25 pm - 02:35 pm

[Replay] Personal data and beyond: discovery, quantification, risks and automatisation

Christian Mintchev (OneTrust, Solutions Engineer)

Apr 14th

02:35 pm - 02:45 pm

[Replay] Building an AI-driven organization: how H&M group does it?

Errol Koolmeister (H&M Group, Head of AI Foundation)

Apr 14th

02:45 pm - 02:55 pm

[Replay] Digital trust: the key issue of AI

Perle Bagot (HUB Institute, Directrice Associée)Xavier Vaccari (Docaposte, Chief Strategy Officer)

Apr 14th

03:00 pm - 03:15 pm

[Replay] How Christian Dior Couture uses deep learning to improve customer experience regarding...

Alexis Fournier (Dataiku, Regional Vice President of AI Strategy)Shreya Tyagi (Christian Dior Couture, AI Product Owner)

Apr 14th

03:15 pm - 03:30 pm

[Replay] Compliance 4.0: how a true AI strategy can boost your business

Olivier Abecassis (Unify, CEO)Merav Griguer Abbou (Bird&Bird, Attorney Partner)

Apr 14th

03:59 pm - 04:30 pm

[16.00pm - 16.30pm] MASTERCLASS

Apr 14th

04:45 pm - 05:30 pm

[16h45 - 17h30] VISIOTALK

May 17th

08:00 am - 06:00 pm

[LIVE] HUBDAY Data & AI for Business - Mardi 17 mai

May 17th

09:10 am - 09:15 am

SESSION 1 - BOOST YOUR MARKETING STRATEGY WITH DATA

May 17th

09:14 am - 09:15 am

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITE 📍

May 17th

09:15 am - 09:20 am

Welcome Speech

Perle, Vincent, Emmanuel (HUB Institute)

May 17th

09:20 am - 09:40 am

[Opening Keynote] Best practices in small data: adopting a data culture in the company

Emmanuel Vivier (HUB Institute, Co-Founder)

May 17th

09:40 am - 09:50 am

Data at Bel, a real marketing performance lever

Béatrice Grenade (Groupe Bel, Chief Data & Marketing Transformation Officer)

May 17th

09:50 am - 10:00 am

How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?

Angélique Bidault-Verliac (SNCF Connect & Tech, Directrice Performance & Data)

May 17th

09:59 am - 10:00 am

HYBRID INTERVENTIONS

May 17th

10:00 am - 10:15 am

How CHANEL transforms its operations through Data with Equancy

Yankel Ducret (CHANEL, Responsable Europe advanced analytics & data science)Hervé Mignot (Equancy, Associé en charge de la data science et des technologies)

May 17th

10:15 am - 10:30 am

SMCP: Train the next generation to develop an innovative data strategy designed with and for...

Ulysse Lirsac (SMCP, Data Warehouse Engineer)Emilie Thibault (SMCP, Directrice de domaine)

May 17th

10:30 am - 10:40 am

The art of the possible in the data age

Thibault Delfaud (Tealium, Director Solutions Consulting Western Europe & DACH)

May 17th

11:00 am - 11:30 am

[11.00am - 11.30am] HYBRID MASTERCLASS

May 17th

11:00 am - 11:30 am

[Masterclass] Connecting your data to connect with your customers: a sustainable and proven...

Pascal Morvan (Tealium, Senior Solutions Consultant)Olivier Servat (Castorama, Head of Medias & Digital)

May 17th

11:00 am - 11:30 am

[Masterclass] Customer relations, production & supply chain: how Jonak and Geodis boost their...

Lisa Nakam (Jonak, Directrice Générale Associée)Alexandra Ruez (IBM France, VP & Senior Partner, Business Transformation Services Leader)Benoît Tiers (Geodis, Chief Data & Digital Strategy Officer)

May 17th

11:00 am - 11:30 am

[Masterclass] How La Poste Mobile managed to unite the entire company around accelerating the use...

Nina Crazover (La Poste Mobile, Chief Marketing & Digital Officer)Constance d'Ambrières (La Poste Mobile, Head of Customer and Digital Marketing)Didier Richaudeau (Equancy, Partner in charge of data practices)

May 17th

11:00 am - 11:30 am

[Masterclass] How to implement a simplified and real-time customer journey management?

Nicolas Lambret (Adobe, Principal Solutions Consultant )Paul Patrice (Adobe, Data & Customer Journey Sales Specialist)

May 17th

11:00 am - 11:30 am

[Masterclass] SMCP: Optimize and accelerate data access with the implementation of an efficient...

Ulysse Lirsac (SMCP, Data Warehouse Engineer)Emilie Thibault (SMCP, Directrice de domaine)

May 17th

11:00 am - 11:30 am

[Masterclass] Using data to attract and retain customers through hyper-personalization - Testimony...

Younès Ben Maïz (Emarsys by SAP, Global Sales Lead)Mélanie Troiano (Easypara, Directrice Marketing)

May 17th

11:44 am - 11:45 am

HYBRID PLENARY RESUMED

May 17th

11:45 am - 12:00 pm

Data as a gas pedal of digital media performance

Rafael Decatoire (SAP, Lead France – Customer Data Management)Sylvain Goussot (Groupe TF1, VP Distribution & Data)

May 17th

12:00 pm - 12:10 pm

What’s the point with data points?

Bénédicte Ibert (Google, Strategic Insights Manager)

May 17th

12:10 pm - 12:20 pm

How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?

Paul Corman (Adobe, Program Manager of Strategic Engagements)Grégoire Pauty (Adobe, Evangelist & Business Designer)

May 17th

12:20 pm - 12:35 pm

How Sodexo and Artefact are working together to deploy a global solution for optimizing food...

Henri Abt (Sodexo, Head of Data Products)Alexandre Thion de la Chaume (Artefact, Partner)

May 17th

12:35 pm - 12:45 pm

From touch points to trust points: Build a CX strategy that drives growth

Olivier Duprey (OneTrust, Senior Solutions Engineer)

May 17th

12:45 pm - 02:00 pm

[12.45am - 2.00pm] LUNCH BREAK & NETWORKING SESSION (open to all participants)

May 17th

01:55 pm - 02:00 pm

SESSION 2 - DATA-DRIVEN BUSINESS: GET YOUR TEAMS ON BOARD!

May 17th

01:59 pm - 02:00 pm

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITÉ 📍

May 17th

02:00 pm - 02:20 pm

[Opening Keynote] Best practices in small data: having an omnichannel understanding of the target

Emmanuel Vivier (HUB Institute, Co-Founder)

May 17th

02:20 pm - 02:30 pm

Data transformation: above all a human story and a team sport!

Guilhem Cadoret (HUB Institute, Senior content manager)Matthieu Olivier (La Banque Postale, Group Chief Data Officer)

May 17th

02:29 pm - 02:30 pm

HYBRID INTERVENTIONS

May 17th

02:30 pm - 02:40 pm

The lost art of decision making: how data is still not guiding our organizations enough (and how...

Frédéric Zalma (Treasure Data, Responsable Commercial France)

May 17th

02:40 pm - 02:55 pm

How has geospatial marketing enabled Pickup to gain agility and strengthen their territorial...

Raphaël Savy (Alteryx, VP Southern Europe)Marine Vacher (Pickup Services, Directrice Geomarketing)

May 17th

02:55 pm - 03:10 pm

The 9 pillars of the Data-driven enterprise

David Batut (IBM, Data, AI and Automation Sales Leader)Pejman Gohari (BPI France, Chief Data & Analytics Officer)

May 17th

03:30 pm - 04:00 pm

[3.30pm - 4.00pm] HYBRID MASTERCLASS

May 17th

03:30 pm - 04:00 pm

[Masterclass] Geospatial and predictive analytics for Pickup point management

Marine Vacher (Pickup Services, Directrice Geomarketing)

May 17th

03:30 pm - 04:00 pm

[Masterclass] How did L'Occitane improve its customer experience by using the Google Reco AI...

Julien Boucher (Groupe L'Occitane, eCommerce Traffic and Data Manager)Thibault Cazenave (Fifty-Five, Managing Director et Head of fifty-five, Suisse)

May 17th

03:30 pm - 04:00 pm

[Masterclass] How does Transavia correct the impact of consent to manage and optimize its digital...

Thibaut Leveillard (Wizaly, Directeur Associé)Mélodie Ruffier (Wizaly, Chief Customer Officer )Fanny Silvestro James (Transavia, Head of Digital Marketing)

May 17th

03:30 pm - 04:00 pm

[Masterclass] How to improve customer relations by detecting anomalies and automating the handling...

Xavier Mary (IBM, Certified Architect)Julien Pradier (IBM, Advisory Data & AI Technical Specialist)

May 17th

03:30 pm - 04:00 pm

[Masterclass] How to use data and artificial intelligence to optimize marketing operations through...

Charles Vatin (Treasure Data, Senior Solution Consultant)Frédéric Zalma (Treasure Data, Responsable Commercial France)

May 17th

03:30 pm - 04:00 pm

[Masterclass] Predicting Tomorrow is Preparing Today: Hyundai's ROI Steering

Abderrahman Bouri (Hyundai, National Strategy Manager)Vincent Gauthier (Google, Industry Manager)Gaelle le Falher (CSA, Directrice pôle data)

May 17th

04:19 pm - 04:20 pm

REPRISE PLÉNIÈRE HYBRIDE

May 17th

04:20 pm - 04:35 pm

FinTech: between exponential growth and internationalization, how does Libeo facilitate payment in...

Marc Beillevaire (Libeo, Data Engineer)Léa Daulan (Fivetran, Customer Success Manager France)

May 17th

04:35 pm - 04:50 pm

How Air France uses AI and data to manage and optimize its media mix

Stanislas di Vittorio (Wizaly, Fondateur & CEO)Hervé Kozar (Air France, VP Digital Marketing)

May 17th

04:50 pm - 05:05 pm

Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous...

Alexandre Perruche (Renault Group, Head of Performance & Optimization)Olivier Stévenin (Fifty-Five, Associate Director)

[Replay] Welcome Speech

[Replay Opening keynote] Data & AI: back to basics

[SESSION 1] DATA MARKETING ACCELERATION

[Replay] The 4 dont's for a successful data transformation

[Replay] [Behind the scenes] How Microsoft achieved their Sales & Marketing Data transformation

[Replay] How Danone increased the accuracy of their sales forecast by 2 points thanks to...

[Cinema break] Looking for AI in cult movies!

[Replay] Real-time, omnichannel customer experiences: you can do it!

[Replay] Is CDP the new buzzword or a real strategic opportunity to drive business?

[Replay] From understanding data to acting with data: let's switch our focus

[Replay] Using AI to Optimize Social Commerce Strategy

[Replay] The end of cookies: 3 key learnings to survive the data economy

[Replay] Programme rather than project: L'Oréal Luxe France, driving performance through data...

[11.30am - 12.00pm] MASTERCLASS

[SESSION 2] DATA CUSTOMER CENTRIC OPTIMIZATION

[Replay] Behind the scenes of travel retail: managing a data approach

[Replay] Becoming a data company: data management at Carrefour

[Replay] Under the sea of data: making the most of the flow

[Cinema break] Looking for AI in cult movies!

[Replay] Data for customer experience: aggregation, analysis and action!

[Replay] Success story: how Auchan stays connected to their customers through data

[Replay] Data for advertising optimization: how Carrefour does creativity AND performance with...

[Cinema break] Looking for AI in cult movies!

[Replay] Stakes and performance - using Amazon to empower your digital strategy

[Replay] Managing consent & preferences: finding the balance between compliance, trust and business

[Replay] How does data improve customer knowledge and why we need it for action

[16.00pm- 16.30pm] MASTERCLASS

[16h45 - 17h30] VISIOTALK

[Replay] Welcome Speech

[Replay Opening Keynote] A tour guide of data & AI best practices

[SESSION 3] DATA DRIVEN STRATEGY

[Replay] Boost the performance of your data team!

[Replay] "Right data, right place, right time": leveraging teams efficiency and customer...

[Replay] How NLP and AI are shaping consumers' search behaviours

[Cinema break] Looking for AI in cult movies!

[Replay] Data literacy at the heart of your company: how to build and strengthen your data culture

[Replay] The key steps to becoming a data-driven company

[Replay] Data & AI, the key words in LVMH Group's transformation

[Replay] Towards a data-driven company: promoting a data culture from within

[Replay] The end of third party cookies: going back... into the right direction

[Replay] Omnichannel, multi-screen, full-funnel : switch to data commerce!

[Replay] Digital factory: data at the heart of Total's transformation

[Replay] Data Ethics in a changing world: Where are we now?

[11.30am - 12.00pm] MASTERCLASS

[SESSION 4] DATA GOVERNANCE & AI

[Replay] When data & AI support supply chain

[Replay] AI, a tool for teams engagement

[Cinema break] Looking for AI in cult movies!

[Replay] Personal data and beyond: discovery, quantification, risks and automatisation

[Replay] Building an AI-driven organization: how H&M group does it?

[Replay] Digital trust: the key issue of AI

[Replay] How Christian Dior Couture uses deep learning to improve customer experience regarding...

[Replay] Compliance 4.0: how a true AI strategy can boost your business

[16.00pm - 16.30pm] MASTERCLASS

[16h45 - 17h30] VISIOTALK

[LIVE] HUBDAY Data & AI for Business - Mardi 17 mai

SESSION 1 - BOOST YOUR MARKETING STRATEGY WITH DATA

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITE 📍

Welcome Speech

[Opening Keynote] Best practices in small data: adopting a data culture in the company

Data at Bel, a real marketing performance lever

How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?

HYBRID INTERVENTIONS

How CHANEL transforms its operations through Data with Equancy

SMCP: Train the next generation to develop an innovative data strategy designed with and for...

The art of the possible in the data age

[11.00am - 11.30am] HYBRID MASTERCLASS

[Masterclass] Connecting your data to connect with your customers: a sustainable and proven...

[Masterclass] Customer relations, production & supply chain: how Jonak and Geodis boost their...

[Masterclass] How La Poste Mobile managed to unite the entire company around accelerating the use...

[Masterclass] How to implement a simplified and real-time customer journey management?

[Masterclass] SMCP: Optimize and accelerate data access with the implementation of an efficient...

[Masterclass] Using data to attract and retain customers through hyper-personalization - Testimony...

HYBRID PLENARY RESUMED

Data as a gas pedal of digital media performance

What’s the point with data points?

How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?

How Sodexo and Artefact are working together to deploy a global solution for optimizing food...

From touch points to trust points: Build a CX strategy that drives growth

[12.45am - 2.00pm] LUNCH BREAK & NETWORKING SESSION (open to all participants)